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It was 20 years ago this month that I began my first real gig in PR. It was with an entertainment publicist in Toronto, and she threw me in at the deep end.
“I hate e-newsletters,” the CEO of a scale-up tech company told me recently. “Nobody reads e-mail marketing, they jam up inboxes, and cheapen our brand.” This CEO preferred to talk about the PR, content and social strategy for the upcoming product launch.
Five months into the “new normal,” we’re starting to see the big technological transformations coming to pass in business and personal life.