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What is Revenue Operations?


  |  Published: September 13, 2023

A concise definition of revenue operations for growth.

RevOps is a strategic and cross-functional approach to aligning and optimizing the processes, systems, and teams involved in generating revenue within an organization. It aims to break down silos between sales, marketing, and customer success departments to create a unified revenue-generating engine.

The primary goal of Revenue Operations is to drive revenue growth, improve operational efficiency, and enhance the customer experience. It achieves this by streamlining and integrating various revenue-related functions such as lead generation, sales pipeline management, customer onboarding, renewals, and upselling.

RevOps also focuses on leveraging data and technology to gain insights, track performance metrics, and drive data-driven decision-making.

By aligning teams and functions under a unified revenue strategy, Revenue Operations helps eliminate inefficiencies, reduce duplication of efforts, and improve collaboration. It ensures that all revenue-generating activities are coordinated, optimized, and measured effectively to achieve the organization’s growth objectives.

Read this Q&A with Inflectiv’s in-house RevOps expert Jess McAulay here.