Here’s one thing that companies using HubSpot and marketing automation should consider:

𝐒𝐞𝐪𝐮𝐞𝐧𝐜𝐞𝐬 – automated processes to send emails based on CRM data – are wonderful.

BUT – 𝘰𝘷𝘦𝘳𝘶𝘴𝘪𝘯𝘨 𝘴𝘦𝘲𝘶𝘦𝘯𝘤𝘦𝘴 𝘪𝘯 𝘴𝘢𝘭𝘦𝘴 𝘦𝘧𝘧𝘰𝘳𝘵𝘴 𝘤𝘢𝘯 𝘩𝘢𝘷𝘦 𝘥𝘪𝘳𝘦 𝘤𝘰𝘯𝘴𝘦𝘲𝘶𝘦𝘯𝘤𝘦𝘴.

You likely know the main ones:

Low open rates, high bounce rates, less qualified leads, less opportunities.

But here’s another one you might not have thought about:

𝐃𝐞𝐜𝐢𝐦𝐚𝐭𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝒎𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈 𝐞𝐦𝐚𝐢𝐥 𝐝𝐞𝐥𝐢𝐯𝐞𝐫𝐲 𝐫𝐚𝐭𝐞𝐬!

Let me explain, at least from a HubSpot perspective.

In most organizations, sales teams use sequences, while marketing teams rely on workflows.

The marketing workflows typically handle a lot more data.

Think the thousands of people who go from ads to the website.

These workflows might send dozens of emails, from post-content downloads to post-purchase flows like onboarding.

Not to mention marketing emails like newsletters.

Guess what?

When both sales and marketing send emails from the same domain, everyone is affected.

If sales isn’t following email best practices, like ensuring the recipient’s emails are correct or fit their ICP, that can have a huge impact on marketing.

Yet another reason for sales and marketing to work closer together.

If you haven’t taken a look at how everyone is using email automation at your company, we strongly recommend you start.