Our Thinking

Intent signals (all hubs, credits) – Want to know which companies in your CRM are visiting your site, in the news, or have job changes? These are exactly the kind of signals that HubSpot can provide to power your sales, marketing and even CS automations.  (details)

Data enrichment tab (all hubs, free) – HubSpot is making it super simple to enrich contacts and companies in your CRM. The new Enrichment tab lets you run scans to see what’s missing and what can be augmented.  If you haven’t already, be sure to turn auto enrichment on, which updates basic information at no additional cost. 

HubSpot Agents (all hubs, free & credits) – There’s a whole bunch of agents available through Breeze Studio. Most exciting to us: the Request for Proposal agent to auto-fill content based on past requests and connected knowledge, and the Cross-Sell/Upsell Agent that combs through data and provides upsell and cross-sell opportunities for your reps to build on.

Brand section and assistant (BETA, all hubs) – HubSpot can now be your secret weapon for easily developing new brand assets and ensuring everyone is on brand. If you haven’t already, be sure to configure the new Brand area. The more your put in, the more you can create using AI. Then you can opt-in to the Brand Assistant Beta and ask questions like “Does this copy align to my brand voice?”

Revamped Project object (BETA, all hubs) – When a HubSpot rep mentioned the Projects feature on a call recently, I dismissed it. When I last used it, Projects were mainly  for onboarding checklists. But now it’s been expanded with GANNT functionality and a lot more. There’s huge value in having more PM functionality in HubSpot, so it’s worth checking out. (details)