| Published: July 28, 2020
Major stores are closing for good, cinemas are empty as new movies go directly to streaming, and experts predict a rash of university closures. At the same time, digital leaders like Shopify, Google and Amazon are racing to meet unprecedented demand.
In this environment, businesses are under tremendous pressure to adapt or die. For sales teams and marketers. the path to reaching customers through traditional channels trade shows, coffee chats, and trade publications is either blocked or very limited.
Now you have just three windows to reach your customers: their laptop or computer screen, their mobile or tablet screen, and the window in their home office.
The speed with which we’ve seen companies pivot their business and accelerate their digital transformation has been incredible. Websites are being built in record time. Supply chains are being streamlined. And digital and social media marketing has skyrocketed.
When it comes to digital technology that can help your business survive the COVID-19 disruption, you should put sales and marketing automation at the top of your list. Here are nine ways you can use sales and marketing automation to help your business survive (and perhaps even grow!) during this unprecedented time.