Celebrating 5 years of making businesses better
Author
| Published: November 19, 2025Like our customers, it’s all about providing long-term value.

I’m thrilled to share that Inflectiv has officially turned 5!
It’s amazing to think of what’s changed in just a few years.
When we started in 2020…
- The term ‘revenue operations’ was rarely used.
- Queen Elizabeth II was still the reigning monarch.
- The acronym “GPT” was most widely known as an enzyme.
For anyone thinking of launching their own company, here are 𝘧𝘪𝘷𝘦 𝘵𝘩𝘪𝘯𝘨𝘴 𝘵𝘩𝘢𝘵 𝘩𝘢𝘷𝘦 𝘸𝘰𝘳𝘬𝘦𝘥 for our small but mighty team:
👐 𝐂𝐨𝐦𝐩𝐥𝐞𝐦𝐞𝐧𝐭𝐚𝐫𝐲 𝐚𝐭𝐭𝐫𝐢𝐛𝐮𝐭𝐞𝐬. As a team, we gel. We genuinely like each other and respect the unique skills each person brings to the table.
🛰️ 𝐂𝐨𝐧𝐬𝐭𝐚𝐧𝐭 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬. Keeping our remote team in sync is vital, especially when we are individually embedded with clients. Slack and daily standups have made all the difference.
🥡 𝐑𝐞𝐧𝐞𝐰 𝐩𝐫𝐨𝐝𝐮𝐜𝐭-𝐦𝐚𝐫𝐤𝐞𝐭 𝐟𝐢𝐭. As the people that help GTM teams get value from their tech stack, we are constantly adapting. Staying in touch with our client’s pain points and the industry – and then evolving what we offer – ensures we deliver services businesses need.
🤝🏿 𝐈𝐧𝐯𝐞𝐬𝐭𝐢𝐧𝐠 𝐢𝐧 𝐩𝐚𝐫𝐭𝐧𝐞𝐫𝐬. Referrals rarely happen based on the work itself. We’ve cultivated a reliable network of terrific partners and “friends of the firm” who help us succeed. This requires regular interactions, going to events, and following through on our commitments.
🌄 𝐏𝐥𝐚𝐲𝐢𝐧𝐠 𝐭𝐡𝐞 𝐥𝐨𝐧𝐠 𝐠𝐚𝐦𝐞. It’s a cliché, but delivering value will always beat nickel and diming. Helping someone understand their challenge or overcome an obstacle, even as a favour, usually pays off over the long term.
These five years have flown by.
I’m grateful for the clients we’ve had and the lessons we’ve learned. Big thanks to Jessica McAulay, Helena Barclay and alumni team members like Laurie Smith.
Their commitment, creativity, problem solving and friendship these past five years has made Inflectiv a wonderful place to work.

