About 1 in 5.

That’s how rare it is to find people with an Operations Mindset on most marketing, sales, and customer success teams.

𝐖𝐡𝐚𝐭 𝐢𝐬 𝐚𝐧 𝐎𝐩𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐬 𝐌𝐢𝐧𝐝𝐬𝐞𝐭?

It’s the desire and ability to spot inefficient, manual, time-consuming processes and instinctively ask:

“𝘏𝘰𝘸 𝘤𝘢𝘯 𝘐 𝘪𝘮𝘱𝘳𝘰𝘷𝘦 𝘰𝘳 𝘢𝘶𝘵𝘰𝘮𝘢𝘵𝘦 𝘵𝘩𝘪𝘴?”

Then? They do it.

Often with tools like HubSpot, AI, Clay, Zapier/Make, or a clever custom integration.

📊 These are the people who build a dashboard instead of a weekly meeting.

📤 Who set up automated lifecycle emails instead of relying on reps to remember.

🧠 Who create real business value; not by working harder, but by building smarter.

These incremental process improvements can save companies thousands of employee hours 👷‍♀️and dollars 💵.

But here’s the problem:

𝐌𝐨𝐬𝐭 𝐭𝐞𝐚𝐦𝐬 𝐝𝐨𝐧’𝐭 𝐤𝐧𝐨𝐰 𝐡𝐨𝐰 𝐭𝐨 𝐬𝐩𝐨𝐭 𝐩𝐞𝐨𝐩𝐥𝐞 𝐰𝐢𝐭𝐡 𝐚𝐧 𝐎𝐩𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐬 𝐌𝐢𝐧𝐝𝐬𝐞𝐭.

They’re not always loud. They don’t always have “operator” in their title.

But they are your internal changemakers and they are very good at improving processes using technology.

𝐖𝐚𝐧𝐭 𝐭𝐨 𝐟𝐢𝐧𝐝 𝐭𝐡𝐞𝐦? 𝐒𝐭𝐚𝐫𝐭 𝐛𝐲 𝐥𝐨𝐨𝐤𝐢𝐧𝐠 𝐟𝐨𝐫 𝐩𝐞𝐨𝐩𝐥𝐞 𝐰𝐡𝐨:

❇️ Say things like, “There’s got to be a better way to do this.”

❇️ Complain less about broken processes, and quietly fix them.

❇️ Have built something—an Airtable, a script, an automation—that saves the team time.

❇️ Watch video tutorials and read help docs. Voluntarily.

𝐖𝐡𝐞𝐧 𝐲𝐨𝐮 𝐟𝐢𝐧𝐝 𝐬𝐨𝐦𝐞𝐨𝐧𝐞 𝐥𝐢𝐤𝐞 𝐭𝐡𝐢𝐬: 𝐞𝐥𝐞𝐯𝐚𝐭𝐞 𝐭𝐡𝐞𝐦.

Put them in Operational roles. Give them the keys to a tool and watch what happens.

You can also hire Inflectiv.

We’re filled with experienced, senior operations people who live and breathe this Operations Mindset.