Our Thinking

Health score builder and other scoring improvements – Service Hub users can anticipate churn by HubSpot’s new native Health Score property (Service Pro and up).  You can also now assign points for an event that didn’t occur (Pro and up) and use the Contains filter for marketing email and form engagement (Pro and up).

Social media approvals (BETA, Enterprise) – Now users can build in approvals for reviewing, commenting on, and approving posts right within HubSpot! (details)

AI lookalike lists (BETA, Marketing Enterprise) – With AI-powered lookalike lists, you can automatically discover contacts who share traits and behaviors with your most engaged or highest-converting customers. (details)

Backfilling AI descriptions for all workflows (all subs, Professional and up) – Workflows are great. But the more you do, the less you remember what each one is for. Recently HubSpot introduced a description field to enter what each workflow does, but now it uses AI to automatically generate them. Have you tried it yet? (details)

Track and restore property changes – Property change events allow you to track and use change history for reporting, customer journey analytics, segmentation, and automation. This includes using change metadata such as timestamps, initiators, previous values, and current values. And restore property edits allows users to revert property changes caused by a bulk action (Enterprise).

Track team certifications with My Team Dashboard (all subs) – Who’s up to date on their HubSpot certifications? Now there’s a one-stop shop for tracking credentials, monitoring team achievements, and streamlining HubSpot onboarding. (details)