Huge news dropped yesterday from HubSpot.

According to their announcement…

“HubSpot is the first CRM to launch a deep research connector with ChatGPT. Customers can now bring their customer context into the HubSpot deep research connector and take action on the insights.”

Here’s a video that gives a good overview of how it works.

Our take

As much as I like what CRMs enable companies to do, they have always been limited by the interface.

Human users have had to adapt and interact with a structured record, with fields or properties in little boxes.

Though CRMs have evolved, this basic structure hasn’t changed in decades.

Now HubSpot’s CRM data is available through ChatGPT, already in use by many companies.

Users won’t be limited by their technical ability or data scientist skills.

Their only limits now?

Prompts, their proprietary data, and their imagination.

Having said that, there’s still plenty of CRM/RevOps work behind the scenes to make the magic happen…

We’re so excited to put this to work!

Have you tried it yet?