Did you know you can use 𝘈𝘐 𝘵𝘰 𝘢𝘶𝘵𝘰-𝘳𝘦𝘤𝘰𝘳𝘥 𝘺𝘰𝘶𝘳 𝘮𝘦𝘦𝘵𝘪𝘯𝘨𝘴 and push it into a contact’s record in HubSpot?

Plus it can also 𝘢𝘶𝘵𝘰𝘮𝘢𝘵𝘪𝘤𝘢𝘭𝘭𝘺 𝘤𝘳𝘦𝘢𝘵𝘦 𝘏𝘶𝘣𝘚𝘱𝘰𝘵 𝘵𝘢𝘴𝘬𝘴 based on the meeting’s outcomes.

We recently helped a client implement a 𝐅𝐚𝐭𝐡𝐨𝐦-𝐇𝐮𝐛𝐒𝐩𝐨𝐭 integration that’s having a big impact.

Fathom works with Zoom, Google Meet, and Teams meetings.

Some findings so far:

1. It’s a technical snap to integrate Fathom with HubSpot and start bringing in data.
2. The best use case is with Discovery and Customer calls, as opposed to shorter Connect calls.If you don’t know the prospect at all, it’s awkward to have a third Fathom participant joining a meeting.Plus on a short call there usually isn’t tons of information worth capturing.
3. While the summaries are nice, they typically aren’t 100% accurate for specialized industries.Right now this is not good enough to be sent as a recap to this company’s prospects without significant editing.
4. Related to this point above, the reps still have to track their own notes and takeaways.The delta between the generated tasks and what the rep needs to do is still pretty wide.
5. Fathom’s biggest value thus far is for longer, detailed Discovery or Client calls.Having verbatims that you can easily search for, along with links to that exact moment in the meeting, is a big time saver.

𝐖𝐨𝐮𝐥𝐝 𝐰𝐞 𝐫𝐞𝐜𝐨𝐦𝐦𝐞𝐧𝐝 𝐢𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐢𝐧𝐠 𝐅𝐚𝐭𝐡𝐨𝐦 𝐰𝐢𝐭𝐡 𝐲𝐨𝐮𝐫 𝐇𝐮𝐛𝐒𝐩𝐨𝐭 𝐢𝐧𝐬𝐭𝐚𝐧𝐜𝐞?

It’s absolutely worth an exploration.

The price and technical barriers are low, the risk is minimal, and there is a big upside.

Just be thoughtful on your company’s use case before you get started.