HubSpotting: New and notable in HubSpot, August 2026
Author
Rob Manne
| Published: August 11, 2026Here are HubSpot’s top 5 new features and updates to help you get the most out of the platform in August 2026.
We’re back with more new HubSpot changes or features that will improve your productivity and ROI this month. Many come out no additional cost!
New ✨ Revenue Hub
HubSpot’s new Revenue Hub brings the entire quote-to-cash process—including quoting, contracts, billing, and payments—into one connected platform, giving sales and finance teams a shared source of truth throughout the customer lifecycle. With AI-powered quoting, automated billing and collections, and revenue data connected directly to the customer record, teams can reduce manual work, surface renewal and expansion opportunities, and give both reps and AI agents the context they need to drive growth. (details)
New ✨ Agent Hub
HubSpot’s new Agent Hub gives go-to-market teams a centralized place to activate, monitor, and manage AI agents across marketing, sales, and service, while organizing their impact around key business goals. Built into Agent Hub, Agent Builder enables teams to create custom agents and automations using natural language, HubSpot data and context, flexible triggers, and connected workflows—all without separate tools, setup, or complex field mapping. (details)
Buyer intent gets more signals
Buyer Intent now supports custom signals, giving teams more control over the behaviors and indicators they use to spot interest from target accounts. There are now 20 additional company news signals and website events can be auto-captured. Check out Buyer Intent if you haven’t already.
Customer Agent gets three upgrades
First it was chat, then email. Now you can use CRM contact data directly in your Customer Agent actions, making AI interactions more context-aware and personalized. There’s also targeting controls for who it engages with on email, better form interactions, and the ability to test Customer Agent on a per-Contact basis. Check out Customer Agent if you haven’t already.
Workflow Templates in the Marketplace
It’s great that you can now create workflows using Breeze text prompts. But sometimes you need more guidance – and that’s where workflow templates come in. If you go to the Marketplace area you’ll be able to browse workflows that can improve your efficiency and effectiveness. (browse templates here)
These are only five of dozens of enhancements rolled out last month.
For full details on new enhancements from HubSpot, check out these links:
Want to discuss how you can get the most out of HubSpot? Contact us today.